According to statistics, 6 out of 10 people use social media and spend about 2.5 hours on it daily. Companies that ignore this fact struggle to achieve desired metrics in customer flow, sales volume, and profit. Integrating business into social media is a step that allows you to feel confident in the market even under fierce competition.
Benefits of CRM and Social Media: An Effective Tandem
Just yesterday, integrating social media (Facebook, Instagram, LinkedIn, and other platforms) with customer relationship management (CRM) systems was a nice bonus. Today, it has become a vital necessity and a basic business requirement. Keep this in mind when ordering CRM implementation services.
Observations by experts at Frigat show that the interaction between CRM and SMM yields consistently high results:
- Data collection about existing and potential clients and access to it become more centralized.
- Messenger communication is automated, and user inquiries receive timely responses.
- Customer interactions on social media are personalized, with the same approach applied to targeted ads and newsletters.
- The sales funnel is automated – now you can see leads before the first phone call or website inquiry.
- Effective use of social media also provides an additional method for in-depth analytics.
Don’t know how to monitor social media with minimal time investment and maximum effect? Simply install a turnkey CRM integrated with social networks, and many tasks will be automated.
Are There Any Downsides to CRM for Social Media?
The benefits of CRM and social media collaboration far outweigh the potential risks and drawbacks. Yes, there may be pitfalls, but first, they are negligible in number, and second, with a professional approach, they are easily preventable.
- Risk of Data Leaks. Imagine you’ve installed a CRM system for the beauty industry – a salon, barbershop, spa, or cosmetic clinic. Through social media, you’ll start collecting customer data, which will automatically be added to the general database. Due to a technical glitch or incorrectly configured security settings, this data could be lost or illegally obtained by third parties. To prevent this, entrust CRM implementation and setup to professionals who understand how social networks and integrated systems work.
- Dependence on Social Media Algorithms. There’s nothing critical here, and the fact that platforms occasionally change their algorithms is normal. Specialists who know how to integrate a website with social media are well-versed in this matter. They will teach you how to adapt to these realities without significant time or resource costs.
In this article, we’ve outlined the pros and cons of CRM for social media. Still have questions? Contact us in any convenient way. If you’re still unsure whether you need a customer relationship management system, check out our other article, “Tasks That CRM Solves”. It will help you make the right decision.
