Why do construction projects often exceed deadlines and budget? Why is your company losing profit? One of the main reasons is inefficient communication management processes, including planning, implementation, and monitoring.
Automating the construction business by implementing a CRM will quickly and effectively solve this problem. A customer relationship management system is especially needed by medium and large market players who manage multiple projects simultaneously. Specialized software for construction companies is often used by contractors and developers, as well as sales department representatives.
What tasks does a CRM system solve for construction
Customer base management. No more lost contacts and chaotic correspondence. You will maintain a history of interactions with each client, meticulously control all stages of the deal: from application processing to the handover of the property, even if the project stretches over several years.
Project and task management. Forget about missed deadlines and confusion. CRM for construction is a unified project calendar, deadline control, automatic reminders on important issues, analytics on the workload of employees from different departments. These and other tasks can be handled thanks to integration with NetHunt.
Document management. No need to constantly rummage through folders and waste time searching for a specific document — now everything is at hand in a few clicks. Provide quick access to current documents for employees of the head office and branches, create conditions for secure storage of contracts, drawn-up reports, and estimates.
Financial accounting. Want to see which projects are profitable and which are “eating up” the budget? Use a special program for running a construction business. It will automatically generate reports on the profitability of potential and ongoing projects, allowing you to track income and expenses for each site in a timely manner.
Analytics and forecasting. Monitor your business’s efficiency. Create real-time sales reports, analyze workload by sites and resources, evaluate the effectiveness of marketing campaigns, adjust strategy in real-time, solve other tasks of the construction company.
Interaction with contractors. A unified database of contractors and suppliers: contacts, terms of cooperation, deadlines, quality of work performed. CRM allows you to compare contractor efficiency, record agreements, and monitor the fulfillment of obligations.
Supply and materials management. Automation of requests, control of delivery deadlines, reminders for the need to order for the warehouse. Materials arrive on time, projects don’t stall.
Hiring and onboarding of new employees. CRM records staffing needs, simplifies candidate selection and tracking, helps quickly onboard newcomers: access to tasks, communications, client history. This saves managers’ time and reduces the risk of errors.
Benefits of implementing CRM for construction, finishing works, and related fields
A CRM system for a construction firm is a unified digital environment that creates the necessary conditions for recording all projects, applications, deals, and communications. As a result, you:
- Structure work with projects, clients, and contractors (architects, designers, logistics specialists).
- Will effectively distribute available resources between sites and teams.
- Increase the transparency of cooperation with partners and customers.
- Minimize the risk of errors in information exchange.
- Significantly reduce the influence of the human factor on the process.
The CRM system for construction also has a number of other advantages. For example, by eliminating lost applications and automating lead management, sales volume increases. Digital document flow reduces the time for preparing and approving papers. Thanks to transparency and regular communication, customer satisfaction levels improve.
With a properly selected CRM system, you will reduce the cost per lead and increase the conversion rate into deals, make warehouse loading more even and streamline material supplies, eliminate the problem of project handover delays even by a few days, and will close job vacancies more effectively.
And most importantly: as a result, effective management of the construction company will be established, potential costs will be reduced with minimal monthly investments, and team productivity will increase.
What you get with Frigat Net company
CRM for construction companies is an excellent opportunity to turn chaotic processes into a manageable system. We will help implement it on a turnkey basis:
- We will select the optimal CRM for your construction organization.
- We will provide professional services for its implementation and configuration.
- We will train your personnel to work in the CRM.
- We will consult on timelines, costs, and other questions.
Don’t put it off — schedule a free consultation and get a ready-made solution with an optimal tariff plan.
With us, you will build your business as confidently as you build houses: efficiently, without losses, and in line with industry trends.
