Having a team of professional mechanics is far from the only condition for the successful operation of an auto service center. For clients, convenient communication, process transparency, and fast, comfortable service are important. Achieving results in these areas is made possible with a CRM for auto service centers.
Manage your business efficiently, ensure a high level of service, and increase your profit with Frigat Net and our CRM systems.
What specific tasks does a CRM for auto service centers solve?
- Client Booking and Mechanic Scheduling. All requests received via the website, messengers, or by phone are now recorded in a single system and distributed among the service center employees. The manager sees the mechanics’ workload and optimizes their work schedule.
- Customer Communication. Manage your auto service center’s customer database and interact with them: remind them of their appointment day and time, notify them about repair completion and service cost, and conduct informational and promotional mailings through all available communication channels. These tasks can be solved by implementing Pipedrive.
- Service History. Store information about clients’ vehicles and dates of their last visit, lists of work performed, and recommendations for replacing filters, oil, and other consumables in a single database.
- Inventory Management of Parts and Consumables. The auto service management software allows for tracking item availability in stock, automatically submitting requests to replenish parts and consumables, monitoring material expiration dates, and preventing theft.
- Financial Control. The CRM system for auto service centers manages payments made in cash, by card, via online services, tracks debts and financial costs for parts procurement, calculates staff payroll, and determines real profit for a day, month, half-year, and year.
- Analytics and Reports. The CRM will help calculate the average bill, analyze the operational efficiency of the auto service center, maintain customer statistics, track the effectiveness of marketing campaigns, and forecast revenue considering seasonality and current workload.
CRM for Auto Service Centers: Only Advantages and No Disadvantages
- Loss Reduction. Implementing management software for an auto service center is a unique opportunity to save requests, record potential clients in the database who haven’t proceeded with repairs for some reason, and track the condition and quantity of property: parts, tools, equipment, etc.
- Increase in Repeat Visits. According to statistics, a well-chosen CRM for an auto service center increases the customer return rate by approximately 30%. This result is achieved through periodic reminders, a transparent repair history, sending personalized offers, and working on customer loyalty.
- Increased Operational Speed. Automating the auto service center’s work increases administrator efficiency, saves time for mechanics, and provides the ability to generate the necessary document in a few clicks.
- Business Transparency. The manager sees the complete picture of the entire team’s activities; there are no “under-the-table” orders or leakage of financial income. The process can be controlled remotely, meaning without being tied to a specific time or the service center’s location.
Urgently need integration of auto service automation software? Contact Frigat Net. Our staff will not only consult you on timelines and prices but will also implement a turnkey project. You can also order from us the service of computer and server maintenance, which is especially relevant for large auto service centers and auto complexes.
