Manufacturing companies striving for growth and scaling must pay attention to the management of relationships not only with customers but also with raw material suppliers and business partners.
At the initial stage, accounting in manufacturing is usually done using standard Excel spreadsheets. But as soon as the customer base expands and orders become more complex and voluminous, more sophisticated software is required.
In this regard, the company Frigat Net offers turnkey CRM implementation. This way, you will solve at least 3 tasks:
- bring management to a fundamentally new level;
- automate all key operations and business processes;
- organize communication between the sales department and production workshops.
Key Functions of CRM for a Manufacturing Enterprise
- Lead search, segmentation, and handling. Collect customer information, launch and control marketing campaigns, group customers by interests, manage inquiries and reviews.
- Production order management. A specialized CRM system for manufacturing will provide a complete overview of the sales funnel, automate task distribution among managers, and allow tracking order status.
- Inventory level control. This is an effective tool for production planning, synchronization with online catalogs regarding product and raw material stock levels, and automatic creation of work orders based on customer orders.
- Reporting analytics. CRM for a manufacturing company offers the ability to forecast sales, track KPIs and other performance indicators, and monitor various platforms to identify industry-specific trends.
Advantages of CRM Management for Manufacturing
- Implementing a CRM system in an enterprise means complete transparency in customer interaction processes and hassle-free customer database management.
- Automating a manufacturing enterprise eliminates time spent on routine tasks such as order processing, report preparation, etc. This shortens the sales cycle and minimizes manual labor.
- CRM management for manufacturing increases sales growth, reduces the time required to close a deal, improves customer experience, and enhances buyer loyalty.
- It enables not only control over production processes but also uninterrupted cooperation with partners. For a relatively low cost, you will significantly simplify supply chain management and establish channels for information exchange among all process participants.
To achieve all the set goals, you will need a CRM program; user training and setup we take upon ourselves. We will do everything turnkey.
CRM System for Manufacturing: What to Consider When Choosing
Choosing a CRM for manufacturing is easy. The main thing is to carefully work through 5 key points:
- Integration of the CRM for the manufacturing enterprise with other systems, for example, specialized accounting software, marketing channels, etc.
- Simple and convenient setup with the ability to adapt to your needs and the nature of the pursued goals.
- Remote access to the manufacturing software, but обязательно with access rights differentiation.
- Security — automation software for manufacturing must meet cybersecurity requirements.
- Price and tariff plans: systems like Uspasy, Pipedrive, NetHunt are paid per user or per month.
Besides CRM, you can order computer and server maintenance from us, thus ensuring uninterrupted business operation while saving resources.
Can a manufacturing enterprise manage without a CRM system?
It can, but if you want to be competitive in the market, it’s better to use modern technologies in your work. A properly chosen CRM system will store data about customers and suppliers, help coordinate the work of all departments, optimize orders, and track efficiency.
How to choose an effective CRM system for manufacturing needs?
To do this, several important points need to be considered. First, ensure the available functionality matches your requirements and the scale of your enterprise. Second, the availability of integration with accounting, warehouse, analytics tools, and mobile devices is important. The third criterion is an individual approach from the product supplier, which our team will provide 100%.
How does the integration process work?
Integration work is carried out in stages. First, a comprehensive audit of all processes is performed, and only after that the CRM is configured, connections to accounting systems are made, and personnel are trained. As a result, you receive a ready-to-use tool for automating business processes that is comfortable to work with.
Where can we turn if we have questions?
Contact our technical support service in case of any difficulties. We provide consultations, set up the system turnkey, and provide support after implementation and launch. All our contact information is available on the website in the “Contacts” section.
