About the client
AX Marketing is an agency that provides traffic services (Google Ads, Meta Ads, SEO promotion) and business strategic development.
For a company where the main communication with clients and partners takes place through several Telegrams, as well as through WhatsApp and Instagram, it was critically important to have a tool that would allow combining communications from all channels in one place while not paying for additional connectors.
Industry: Digital marketing
Tool: NetHunt CRM
Location: Ukraine
Client request: main challenges
Before the implementation of the CRM system, work in AX Marketing was accompanied by difficulties characteristic of a service business with a large flow of incoming requests:
‘Forgotten’ Letters
Some applications were lost in the flow of incoming mail, which led to the loss of potential contracts.
Lack of structure
Customer data was stored separately — in Google contacts, spreadsheets, and social messengers.
Complexity of reporting
Management found it difficult to assess the actual state of the sales funnel and forecast revenue.
Routine: Managers spent too much time manually creating customer cards and copying data from emails.
Solution: implementation of NetHunt CRM
The choice fell on NetHunt CRM due to its unique ability to turn Gmail into a full-fledged CRM system. This allowed the AX Marketing team to work in a familiar interface, but with professional tools.
Key steps of implementation
Funnel customization
A contract structure has been created that fully corresponds to the agency’s business processes — from ‘First Response’ to ‘Contract Signing and Payment’.
Lead generation automation
Automatic creation of customer cards directly from incoming emails is configured. Now every new request instantly becomes an object in the CRM.
Task management in mail
Each email is now tied to a specific deal, and tasks and follow-ups are created directly within the Gmail interface.
Database segmentation
Thanks to NetHunt’s flexible filters, the agency was able to segment clients by service types for further marketing mailings.
Implementation results
Thanks to the synergy of marketing expertise and the capabilities of NetHunt CRM, the agency received:
Unified space
Sales, communications, and tasks are now all in one browser window — without extra tabs, switching between services, or wasting time on routine processes.
Conversion growth
Thanks to the automatic reminder system, managers no longer miss the follow-up stage, which ultimately had a positive effect on the number of closed deals.
Complete analytics
The manager sees the progress of each deal through the funnel and can intervene in the process fairly quickly if necessary.
Экономия времени
The automation of routine tasks has freed up to 20% of managers’ working time, which they now spend on strategic communication with clients.
Customer review
Hello, my name is Arthur Khronin.
I turned to Frigat.NET for the implementation of a CRM system for my marketing agency AX MARKETING.
My main focus is traffic – Google Ads, additional services – Meta Ads and SEO promotion I implement through partners.
We work with B2B, so a funnel through online meetings, presentations of commercial offers, and issued invoices is typical.
The task was to set up separate funnels for Leads, Sales, and Partners.
The CRM chose NetHunt because the subscription cost covered 6-7 messengers for communication.
We started the cooperation and completed the basic setup within 1-2 months, and then continued to finalize it as part of the support package, since it was not immediately clear what exactly needed to be configured.
Before this, there was experience working with other CRMs in client companies, but NetHunt is somewhat different from Kommo, Pipedrive, Salesdrive.
As for the collaboration itself. I liked it, I can recommend them as professionals.
